Prof. Leid Zejnilovic took part in the 8th Africa Business Tourism & MICE Masterclass, hosted by Africa Tourism Partners in collaboration with BDO. The program, supported by strategic partners including BDO, ICCA, the Gauteng Tourism Authority, UN Tourism, SITE Africa, and South African Tourism, stands out as a reference point for pan-African MICE and business events. WiTH Africa presented a session by Prof. Leid Zejnilovic on “Advancing AI Disruption in MICE Venue Sales: Unpacking Technology, Digital, and AI-Powered Sales and Business Development Opportunities in MICE".